The Balkan Yankee

Advert Screen shot, originally uploaded by garth walker.

Sometimes I’m amazed by how good targeted advertising can be whether its in search, on a blog, or some related site of interest.

Lately though, it seems every time I log into Facebook this advertisment appears at the footer or in the sidebar, which makes sense to the extent that my IP address is located in Bulgaria, but not on Facebook. They have access to more of my personal data than any other website and my U.S. citizenship is acknowledged on the very page this ad is delivered to (Hometown: Burbank, Ca.)

For a company that is apparently struggling to develop a revenue stream and coming on the heels of the Beacon PR disaster it just seems sloppy, and proves that Facebook could be doing a better job with even their very basic advertising.

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